Scarcityville
Have you been to scarcityville? I definitely have. It’s not a fun place. Full of scary movie jump-out scenes and twists and dark turns. Always waiting for the other shoe to drop (which happens to usually be a client leaving therapy to therapists). I would much rather sleep the day away than think of ways to get out.
Abundanceland is amazing. You have enough clients, enough money, enough stability. It’s like having the sun on your face while you are on the beach. Even though rain clouds might be there, you still feel the sun.
So how is it possible to be in the same position in your business and be in scarcityville at times and abundanceland at others? This is where mindset comes in. Just because you look at your money mindset once, doesn’t mean it’s solved forever. Have you ever met someone with $5 in the bank who thinks they are rich? And somehow they multiply that $5 by 1000 because they are positive about their ability to generate money? Have you also met anyone with $5 in their bank account and seen them lose everything? This could be the same person, the only difference is mindset. I have seen people create small businesses that turn into machines. People who could sell anything or never have a shortage of buyers who are interested.
I love wine. I live near a cute wine store that has a small selection. I went in to get some wine recommendations and the owner of the shop could have sold me any bottle in the store. Every bottle they had had different qualities that were so attractive. I left with 3 bottles; the one that had notes of chocolate and oak (I told him I loved both). Another that was killer with pizza because it was a simple red made with special grapes from some part of magical Italy. The last had a fruit blast in your mouth (I told the guy I loved fruit). Guess what? The owners excitement about the wine in his store is what sold it to me.
Your excitement about your ideal clients is what is going to have clients clammoring to see you. You will have a waitlist 100 deep if you let your ideal client know that you know them, see them, and are the perfect person to help them because you understand their pain and struggles.
So if you find yourself in scarcityville, I’d take a trip to what clients you LOVE to work with. What do they have in common? What about them makes it easy to work with? What type of work do you love doing with them? Why does that work with this client? Write it down! Talk about it on your website, on consult calls, and with therapists you network with. It’s your best calling card. In the same way that I will think of that wine store anytime I need a recommendation for wine, is the same way folks will think of you when your ideal client crosses their path and it doesn’t happen to be their ideal client or they are full.
You’re welcome!
